Using modern technology and the headline "why fit in when you were born to stand out", augmented reality was explored for the 2015 Moxie Open House Event. The result was four posters that came to life when viewed on users personal mobile devices.
This modern use of technology quickly became the highlight of the event. Several national brands contacted Moxie immediately after the event to begin to implement the same experience for their respective brands.
What I did
Art Direction
Creative Direction
Design
Created at Moxie