#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run.
As lead designer for all things social, I created content for Facebook, Twitter and Pinterest to encouraged women to share their experiences on social media, using the #BetterForIt hashtag. This was followed by a “90-day better for it challenge”, which combines workouts from Nike’s personalized training app, Nike Training Club.
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Nike Bra Campaign
The sports bra is at the heart of every female athlete’s workout. It’s often the first thing she puts on and is arguably the most important. More so than any other part of the workout wardrobe, sports bras make it clear no two women are the same.
The Nike Pro Bra Collection is an innovative line of sports bras designed for the body in motion to provide the right fit and right support for every female athlete. The Collection features five bras designed for each athlete’s desired level of support. To launch an insight driven line of sports bras, we created a multi-channel social campaign with the goal of emphasizing the benefits of each bra using messaging that was relatable to female athletes.
The Nike Women’s Event Series challenged women to race and train at the next level. The series, which includes the Nike Women’s Race Series and N+TC Tour — invited more than 200,000 women around the world to celebrate and experience the power of sport through a series of one-of-a-kind, high-energy running and training events.
To bring together a global fitness community, we crafted event branding that extended Nike’s vision to motivate and inspire.
What I did
Created at Moxie
Creative Director: Jenny Storino
Junior Copywriter: Sam Hirshberg