Quality service is important to UPS. Integrated in a larger social media campaign, businesses were nominated by their most loyal customers for the exceptional work of transforming their towns during football season.
This congratulatory box gives our nominees a way to celebrate their nomination and return the thanks to their customer base. The items in the box were designed and curated for the businesses to give back to and share with their community.
As businesses began to share their success over social media, it was interesting to see how local colleges, universities and even cities began to amplify the campaign in support of the small businesses.
What I did
Atlanta Addy Best Intergrated Campaign - Silver
Designed at Moxie
Creative Director: Adam Albrecht
Art Director: Maria Goodall
Copywriter: Patton Smith