#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run.
As lead designer for all things social, I created content for Facebook, Twitter and Pinterest to encouraged women to share their experiences on social media, using the #BetterForIt hashtag. This was followed by a “90-day better for it challenge”, which combines workouts from Nike’s personalized training app, Nike Training Club.
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